Thursday, December 26, 2019

How to Craft a Winning Copywriter Resume and Cover Letter

How to Craft a Winning Copywriter Resume and Cover LetterHow to Craft a Winning Copywriter Resume and Cover LetterLets face it The bar is set higher for copywriters when it comes to writing a resume, titel letter and other application materials. After all, its your job to write compelling copy with proper grammar and impeccable attention to detail. So why wouldnt a hiring manager expect the same when the product youre selling is yourself?Here are six tips to help copywriters rise to the challenge1. Show your creativityConventional wisdom says not to stray from the standard guidelines when it comes to your resume, cover letter or portfolio, but copywriters can deviate a bit. Seize the opportunity to let your writing skills shine in your resumes professional summary and in your cover letter. Tailor your writing to the job youre applying for to demonstrate your ability to target your audience and sell your personal brand through the written word.2. Leave no room for errorsAlthough every resume, cover letter and portfolio should be free of typos and grammatical errors, copywriters are held to a higher standard. Make sure to write tight copy, use active verbs and vary your word choice. Read and re-read your application materials - including the file names - every time you make a change. Then, have someone else read them. Then, read them one more time.3. Provide quantifiable dataShowing off your strong copywriting skills is just one part of the equation when it comes to proving youre the best candidate for the job. Demonstrate that your work garners results. As often as possible, cite the outcomes of the projects you worked on and how you contributed to their success. Include the number of page views for online work, response rates for direct mail, open and click-through rates for e-newsletters, and sales numbers for product descriptions you wrote.4. Exhibit your soft skillsCopywriters spend a lot of time collaborating with clients and other team members, so soft s kills are important. Youll want to prove youre an active listener, a team player and a good verbal communicator in your resume, cover letter and portfolio materials. Explain how youve used your interpersonal skills to understand client and company goals and how youve implemented feedback to improve your work. Youll also want to demonstrate that youre motivated, diplomatic, organized and adaptable- and have a good attitude.5. Curate your work samplesIf you submit work samples along with your resume, cover letter and job application, be sure to tailor them to the role youre vying for. Choose samples thatCorrelate with the companys industries or those of its clientsRepresent the type of work required in the roleReflect the same tone or point of view as the companys communications6. Play up your web and mobile experienceCopywriters with web and mobile experience are most in-demand. Although you may not have the technical skills to design or program a mobile site, be sure to highlight an y writing experience you have applied to those areas.Crafting a killer resume, cover letter and portfolio package may take significant time, but it can pay off not only in scoring an interview but also in navigating the interview process and, ultimately, landing the job.Copywriters are in demand across the United States. Check out a sampling of our open copywriter positions in these hot citiesCopywriter jobs in Atlanta, GACopywriter jobs in Chicago, ILCopywriter jobs in Philadelphia, PACopywriter jobs in Phoenix, AZ Tags

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